5 Phases of The Legacy Brand Leader Blueprint

Process diagram with five steps: learn, plan, build, replace, exit, each represented by icons and labeled sequentially.

About the LBL Blueprint

Watch the video below to learn more about the LBL Difference

The Legacy Brand Leader Blueprint is a 5 Phase Business Curriculum for first-time small business owners and non-profit founders who have five employees or less.

Whether you are building an online or a brick-and-mortar business, this curriculum is a series of online business development courses to create your business operations in a specific order for the best outcomes possible in branding, marketing, sales and more.

Each phase is designed to actively develop your leadership skills as you learn and actively build systems for your business.

Best of all, this curriculum is designed to connect you with your own strategy that can only come from trusting your intuition, so that you’re not copycatting formulas, chasing temporary trends or selling an image for vanity metrics.

The Legacy Brand Leader Curriculum exists to connect you to the authentic leader inside of you, so that you can steward your vision for the long-term in a way that matches your brand’s unique values and mission.

A dark purple arrow-shaped graphic with the words 'PHASE I' in white 3D letters.

Learn More About Each Phase Below

  • Phase 1 teaches the embodiment of executive leadership through easy-to-digest videos so everything you do in business comes from a strong foundation within.

    This will give you resilience through the inevitable challenges and discomforts that come with building a business or non-profit from scratch.

  • Phase 1 can be purchased for a one-time fee of $199 or for two payments of $88 (once per week).

    When you book a consultation, you receive Phase 1 for FREE.

    Learn more about the 1:1 Consultation here

  • Adopting an accurate perception of business development before starting to market or sell in business will set proper expectations for yourself on the journey of entrepreneurship.

    Doing this now will help you have a more enjoyable and empowered business journey going forward.

  • Yes, Phase 1 is self-paced. You’ll have 4 weeks to complete 4 units that will help you view business from a new, refreshing and more realistic perspective.

    You’ll also have access to Live Q & A calls with Caitlin and will have a Google Classroom to help guide you through Phase 1, so you can apply the teachings to your business right away.

    Click here to learn more about Phase 1

Visit Phase 1
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  • In Phase 2, we use the executive skillset from Phase 1 to help us create long-term business plans and a branding operation.

    The business plans and brand operations we make in Phase 2 will become your go-to advisor to replace any coach or “expert”, so that you and your vision are your primary sources for direction.

    These plans will also help you gain confidence in your business decision making, so you can trust yourself more easily when it comes to how you spend your time, money and energy in business.

  • Phase 2 costs $330 for 3 consecutive weekly classes (90 minutes each).

    We also accept 2 monthly payments of $165

    We have Early Bird enrollment where you can reserve your seat in Phase 2 for just $250.

  • Business planning helps you trust yourself as the ultimate authority of your business, so you won’t be easily swayed or manipulated by other experts.

    These plans also give you quality control for everything else you will ever do in business going forward including sales, marketing, outsourcing / hiring and even exiting.

    Most of all, these plans will be your guidepost to keep all your activities and decisions aligned with the mission so it can become a true legacy.

    Finally, they serve as a tool to help apply for grants and to secure partnerships with investors for funding.

  • At the moment Phase 2 occurs in a series of classes on Google Meet and is not self-paced.

    You’ll build your business plans in three 90 minute classes once a week.

    We are working on a self-paced version, so it will be offered in the future with workbooks, so you don’t have to attend class.

    Once you complete Phase 1, you will have the option to sign up to be a beta tester for the workbook and self-paced business planning content in Phase 2.

    Enroll in Phase 1 today to start building your legacy

  • To sign up for Phase 2, you have to first complete Phase 1.

    Once you complete Phase 1, you’ll be invited to complete Phase 2.

    Enroll in Phase 1 now

Visit Phase 2
A beige arrow-shaped sign with the text 'PHASE 11' in white 3D-style letters.
  • In Phase 3, we use the plans we made in Phase 2 to build sales and marketing operations that align with our vision.

  • Phase 3 costs $99 per month or $25 weekly.

  • The sales and marketing operations we build in Phase 3 will serve as the foundation for automated sales and future hired help in marketing, so we can remove ourselves from the business, if we want and begin to serve it as a true business owner and so we can have the freedom to pursue other passion projects or other callings in our life without having to give up the business entirely.

  • Yes,, Phase 3 includes learning content that will teach you how to set up your marketing and sales operations in a way that matches your way of being.

    You can log in whenever you’d like and you’ll have weekly calls with Ciatlin for additional support.

  • To sign up for Phase 3, you have to first complete Phase 1 & Phase 2 in order.

    Once you complete Phase 1, you’ll be invited to complete Phase 2. Then once you complete Phase 2, you can subscribe to Phase 3 to build your sales and marketing operations for just $99 per month.

    Start building your business or non-profit today by enrolling in Phase 1

Videos Coming Soon
Gray arrow shape with the text 'PHASE IV' in white 3D letters.
  • In Phase 4 I replace manual operations with automated tools and/or teammates to free up more time and energy from my business.

  • Phase 4 costs $99 per month or $25 per week.

  • Automating your business and/or hiring teammates can help you bring in more revenue, fulfill more services and expand your business overall without spreading yourself thin or burning out. Most of all, it allows you to create a budget for the operations so that money will start to work for you while you start to work less - and still make money.

  • Yes, Phase 4 is completely self-paced and includes learning content that you will be able to log in and read to receive instruction and resources for automating or hiring in your business or non-profit.

  • To sign up for Phase 4, you have to first complete Phase 1, Phase 2 & Phase 3 in order.

    Once you complete Phase 3, you can subscribe to Phase 4 to continue scaling your operations for the same price you paid in Phase 3 which is just $99 per month.

    Start building your business by enrolling in Phase 1 today.

Videos Coming Soon
Pink directional arrow with the text 'PHASE V' in white letters.
  • In Phase 5, we prepare to exit the business meaning we prepare it to be sellable. While selling your business is not necessary, being prepared to sell it is advisable because our business is an asset that can help us financially in unforeseen emergencies such as a hack, a market crash, an illness in the family or for retirement.

  • Phase 5 costs $99 per month or $25 per week.

  • Exiting the business assures your mission and vision is passed on to someone who will steward the mission you started so it can make the impact it was intended to beyond your lifetime.

    At the end of the day, Legacy Brand Leaders don’t exit business for profit, although that is an inevitable result of exiting, rather we exit with the intention to expand the impact where it is needed most in a capacity that becomes much bigger than us, so that the vision can become all the Universe intended it to be.

  • Yes, just like Phases 3 & 4, Phase 5 is also self-paced and comes with weekly support from Caitlin.

  • To sign up for Phase 5, you have to first complete Phase 1 - 4 in order.

    Once you complete Phase 1, you’ll be invited to complete Phase 2. Then once you complete Phase 2, you can subscribe to Phase 3. When you complete Phase 3, you’ll be invited to continue paying $99 per month for Phase 4. Finally, when you’re done with Phase 4, you’ll be invited to continue paying $99 per month for Phase 5.

    Start building your business by enrolling in Phase 1 here.

Videos Coming Soon

Start building your business, so it can start building you.

Start Phase 1 Today
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